Mark Anderson Managing Director

The Client:

Founded in 1991, Proform Products P/L is one of WA’s largest and most experienced suppliers of quality “Do It Yourself” flat packs for kitchens, laundries, bathrooms, wardrobes and storage areas.

The Brief:

As an already vibrant business with 3 company directors, a stable working team of over 70 staff and a growing client base, Proform sought Neil’s services as a business coach in 2004 to address a number of specific areas within the organisation. Initially the brief centred upon a refocussing and refining of the company’s direction and leadership which flowed on throughout the organisation into their General Operations, Sales, Marketing and Service teams and Trade and DIY Divisions.

Neil’s brief was to specifically assist with:

  • Creating vision and clarity amongst the company’s leadership
  • Providing a more “corporate perspective” across the organisation
  • Establishing firm guidelines for management policies and procedures
  • Installing updated operational systems and workplace processes.
  • Revitalise staffing and team management practices and stabilise the team


The Outcome:

12 years on from the original brief, Proform still continues to expand and succeed as a thriving business with Neil acting as their trusted Business Mentor and Advisor from 2004 to the current time. Initially, Neil was able to assist the company director’s to gain clarity, vision and execute a restructuring of the leadership team. From this point forward, Proform continued to evolve as an organisation, investing in cutting-edge technology and infrastructure, installing new and innovative operational management systems with more open and efficient channels of communication, enhanced training and team retention policies, customer-driven sales, service and marketing initiatives, and ultimately achieving a company-wide realignment towards a common vision and principle-based values.

Key Results:

“Neil came recommended to us and we chose him as our Business Coach because he understands our business.”

“I thoroughly recommend Neil’s work as a Business Coach… within 2 to 3 meetings with him we made major changes in our company.”

“As an independent member of our Board Level Leadership Team, Neil offers us another perspective and a different view of our business.”

“Neil’s team management and staff coaching systems have saved us stress, everyone gets to voice their opinion resulting in a better understanding across the team.”

“We’ve grown as a business, Neil’s helped us to focus on better communication with our customers creating happier customers and repeat and referral business.”

Mark Anderson, Co-Founder and Managing Director, Proform Products Pty ltd.

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